“I thought there are women all over the country like me. And if I don’t make this public, then their lives will be gone or in jeopardy.” – Betty Ford in a CBS 60 Minutes interview, 1975 I was only 8 when I learned that First Lady Betty Ford had been diagnosed with breast cancer. […]
What Makes a Cause Worthy?
I received some interesting feedback after a recent presentation, an anonymous comment that read, “Enough about breast cancer – everyone knows about breast cancer. Why not focus on something different?” The comment made me think about how we determine the worthiness of a cause, and how it can vary so greatly from one person to […]
Breaking Down the Impacts of Proposed Washington Budget Cuts on Breast Cancer Screening
“Women with cancer don’t disappear just because the state cuts screening.” – Cheryl Shaw, Komen Puget Sound Washington lawmakers convened on Monday for what promises to be one of the toughest budget years in state history. Governor Gregoire has proposed cuts to programs in an effort to make up for the $4.6 billion 2011-13 budget […]
Pink Watch 3: Water, juice, and grown-up lemonade
My third Pink Watch post plunges into the world of beverages. Everyone knows water is essential to good health, but I’ve also included juice, iced tea, and an alcoholic beverage. The debate around alcohol and breast cancer could take up a whole series of posts on its own, and I’m just not going there right […]
Pink Watch 2: Yogurt, cereal, shrooms and cheesy goodness
This is the second in a series of posts that take a closer look at some of the pink ribbon branded products in stores right now (last week’s post featured some unusual products). Nice to see another yogurt company entering the mix, also some good use of Facebook and MySpace in campaigns.